Connections that count means understanding the worlds in which we work, and 'Shopping Centred' is a study that helps us to understand how the modern shopper thinks, reacts, listens and shares.
What messages do they respond to?
What channels best grab their attention?
What do they share and how often?
Is there a role for social media in terms of sales influence?
What impact do own brand products have on branded items?
A commitment to understanding the answers to the above and more is intrinsic to our role as specialists and therefore part of an ongoing quest to stay under their skin. The 2012 findings are revealed below