'Shopping Centred'
A customer dynamics monitor that looks at the real communications influences on today's shopper for food, grocery and personal care/over the counter items.
Connections that count means understanding the worlds in which we work, and 'Shopping Centred' is a study that helps us to understand how the modern shopper thinks, reacts, listens and shares.
What messages do they respond to?
What channels best grab their attention?
What do they share and how often?
Is there a role for social media in terms of sales influence?
What impact do own brand products have on branded items?
A commitment to understanding the answers to the above and more is intrinsic to our role as specialists and therefore part of an ongoing quest to stay under their skin. The 2012 findings are revealed below
The press conference is dead. Long live the press conference 2.0
Getting the content model right for today’s media can regularly deliver a live audience of more than 40 credible journalists at a brand event.
Hold the front page
When crises are dominating daily media, social discussions and critical business decisions, where do you sit on the scale of issues preparedness?
Trends in comms and PR in 2013
The picture, the editor and the new year addictions
