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- British Lion egg products wanted to investigate the impact Britishness had on consumers, to use in trade presentations. Nexus co-ordinated a programme of qualitative and quantitative research, which showed that British provenance had a significant impact on choice in certain fresh food categories, notably eggs and products containing egg.
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Nexus is now delivering a focused, research-based PR campaign, delivering the crucial messages direct to food manufacturers and retailers, as well as through the media.
Monday, May 17, 2010
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