Nutrition PR - Lion Quality - Changing Views on Cholesterol
Objectives:
- "To reassure consumers , nutritionists and health professionals that eggs do not increase normal cholesterol levels."
Programme:
- Use scientific research to communicate facts
- Continuously publicise the facts and rebut incorrect statements
- Work with health professions , heart foundations and food regulators to support correct information
- Publicise facts and nutritional science through consumer media
Results:
- All leading health advisors now support eggs
- Massive increase in media support for eggs as a healthy food.
Full Case History
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