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Nutrition PR - Tea4Health


  • Tea 4 Health
  • Tea 4 Health
  • Tea 4 Health
  • Tea 4 Health
  • Tea 4 Health
  • Tea 4 Health
  • Tea 4 Health


Objectives:
  • Help maintain and increase tea consumption among current tea drinkers.
Programme:
  • Move tea from 'coffee sector' to water/fruit category.
  • Provide reassurance on/reverse health myths - e.g. caffeine/hydration.
  • Promote health benefits - antioxidants/hydration.
  • Ensure credibility for health messages via expert endorsement.
  • Use 'new research' and 'scientific' approaches to drive media interest.
Results:
  • Annual media goals achieved in 6 months.

Full Case History
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