Nutrition PR - Lion Quality - Changing Views on Cholesterol
- Objectives:
To reassure consumers, nutritionists and health professionals that eggs do not increase normal cholesterol levels.
- Programme:
Use scientific research to communicate facts
Continuously publicise the facts and rebut incorrect statements
Work with health professionals, diet and health advisory groups and food regulators to support latest information
Publicise facts and nutritional science through consumer media.
- Results:
All leading health advisors now support eggs.
Massive increase in media support for eggs as a healthy food.
Full Case History
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