Nutrition PR - The Fat Panel
- Objective:
Increase understanding of the nutritional role of fats - consumer health professionals and media.
- Programme:
Create the 'Fat Panel' - experts to educate and influence media.
Build a bank of scientific fact and disseminate to media and other key influencers.
Use a variety of tools including media relations, electronic communications, virtual media, educational literature, direct-to-consumer tactics, 3rd party relations and lobbying.
- Results:
Measureable increase in balanced media opinions/education.
Media coverage reach in excess of 38 million in first year with a PR value of more than 1 million.
Full Case History
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