Healthcare PR - Dentyl pH
- The successful launch of Dentyl Active to consumers and directly to dental professionals, achieved with an expert panel of leading dental professionals who acted as brand ambassadors , achieving a media coverage reach of 25million , with direct contact with over 17k dental professionals via exhibitions and meetings.
Approach:
- Establish awareness of clinicals/efficacy behind brand with dentists and hygienists; drive professional recommendation.
Results:
- Sign-up of top perio specialist endorsing clinical positioning behind brand; 100s of dentists and hygienists proactively trialing Dentyl pH - the result of placed articles/fact cards - recommendation for brand now growing.
- Starting to be known not just as a fresh breath brand but a serious oral care player.
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