Healthcare PR - Dentyl pH
Approach:
- Establish awareness of clinicals/efficacy behind brand with dentists and hygienists; drive professional recommendation.
Results:
- Sign-up of top perio specialist endorsing clinical positioning behind brand; 100s of dentists and hygienists proactively trialing Dentyl pH - the result of placed articles/fact cards - recommendation for brand now growing.
- Starting to be known not just as a fresh breath brand but a serious oral care player.
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Nexus Communications Group Limited is a registered company in England with company number: 3536188, Registered Office: 52A Cromwell Road,
London SW7 5BE. Tel +44 (0) 207 052 8888. VAT No. 756 8245 94
