Consumer, Food and Drink PR - VTech
- VTech is a pioneering electronic learning toy company competing for 'share of play' in a fierce market.
- Nexus worked with VTech to maximise exposure during the crucial pre-Christmas period, as well as support key products throughout the year.
- A media relations campaign focused on using carefully selected hero products to communicate the balance between fun and learning.
- An expert in child development, Dr Julie Coultas was used to endorse the educational value of the toys and make the rational appeal to parents and gifters.
- Coverage was achieved across national press, parenting and mainstream consumer magazines, television, radio and parenting websites.
- VTech’s Kidizoom digital camera was one of the top-selling toys at Christmas 2008, with no TV advertising.
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