Consumer, Food and Drink PR - The Lake District Cheese Company
Objectives:
- Launch a new branded cheese on behalf of The First Milk Cheese Company - Lake District cheese using Lake District milk.
- Campaign included the re-branding of the creamery, internal communication to motivate staff and a major event with Cumbrian opinion formers ahead of a regional media and sales blitz
Programme:
- Tapped in to consumer interest in provenance - campaign focused on proposition of Lake District Cheese made using Lake District milk and featured local dairy farmers as heroes.
- Feature Lake District manager as the cheese taste expert.
- Host major launch event with Cumbrian opinion formers and media ahead of regional sales blitz.
Results:
- Massive media coverage and Cumbrian region support.
- Rebranding a great success with staff and retail customers.
- Advanced strategic regional cheeses plan for First Milk
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