Nutrition PR - Health Supplements Information Service (HSIS)
Objective:
- Tackle and manage issues surrounding vitamins and minerals.
Programme:
- Utilises independent nutrition and health experts to add weight and credibility to all messages.
- Uses nexus' unique issues management technique to anticipate potentially damaging media stories and neutralise them.
- Balances media coverage and has prevented damaging stories from appearing.
Results:
- Generated balanced coverage.
- Journalists now proactively approach HSIS for comment on VMS issues.
- 60% of issues have been stopped from hitting the press due to proactive detection and intervention.
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Nexus Communications Group Limited is a registered company in England with company number: 3536188, Registered Office: 52A Cromwell Road,
London SW7 5BE. Tel +44 (0) 207 052 8888. VAT No. 756 8245 94
