Healthcare PR - Freederm
Objective:
- Launch of a new over the counter spot treatment.
Programme:
- Recruit dermatological expertise to support presentation of treatment effectiveness.
- Launch to media through one- to-one trials and feature exclusives.
Results:
- Freederm brand recommendations in all media drove huge sales increases - full page in Daily Mail, drove sales by 200% - from one wholesaler alone. Extensive consumer magazine coverage giving 10 times return on investment in media coverage alone.
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