Consumer PR - Evesse
Objectives:
- Drive awareness of new miracle food ingredient and it's many health benefits to healthcare food and drink manufacturers.
- Publicise the newly discovered benefits of Evesse to consumers.
Strategy:
- Use clinical research to drive branded column inches
- Use experts to gain credibility
- Use trade media tools to gain direct voice with healthcare manufacturers
Put into place national press exclusive to drive retail demand
Results:
- Media coverage attained 20xs return on investment
- Trade media action created and drove manufacturer deals with ingredient maker/company
- National coverage led to mass consumer demand for ingredient in foods
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