Healthcare PR - Dentyl PH
Objective:
- Introduce and launch Dentyl Active to consumer media and directly to dental professionals
Programme:
Nexus Healthcare (NHC), developed a strategic approach which:
- Used an Olympic swimmer Ross Davenport to aid "active", sport's health approach and created excitement behind the brand.
- Included an expert panel of leading dental professionals who acted as brand ambassadors and created supporting academic papers to push the importance of good oral care regimes which use an alcohol free mouth wash, Dentyl Active, to help beat oral care woes.
- Educate consumers via print and on-line media on the core product approach with Dentyl Active.
- Detailed Dentyl Active directly to healthcare professionals via national and regional shows.
Results:
- In five months the programme attained a media coverage reach of 25million with direct detailing to 17, 571 dental professionals via exhibitions and meetings. As a result all exhibition and regional meeting visitors have trialled Dentyl Active; received branded literature and met with/spoken to Dentyl Active team.
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