Corporate PR & CSR - AB Agri
- Nexus created a vehicle to generate awareness and business leads for AB Agri's co-products division, which works with companies in the food and drink industry to turn the by-products of their production into nutritious animal feed .
- Commissioned independent research into international food and drink businesses' handling of their waste streams.
- Compiled research into the 'Waste Not, Want More' report into how a strategic approach to co-products can both cut costs in a challenging climate and enhance a company's environmental credentials.
- This report was used as a communication tool for all of AB Agri's stakeholders - existing and potential customers, industry bodies, politicians and regulatory bodies.
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