Corporate PR & CSR - First Milk
- Strategic communication planning for the UK's largest and most ambitious farmer owned dairy business.
- Commissioned series of reports from Promar International to support vertical integration strategy.
- Reports used to influence all stakeholder groups: members and wider dairy industry, government and OFT and media.
- Successfully paved the way for acquisition of Dairy Crest cheese processing facilities (2006) and renegotiation of cheese prices with retailers (2007/8).
Full Case History
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