Consumer, Food and Drink PR - Weetabix
- Campaign to highlight Weetabix's use of locally sourced British wheat and demonstrate support for British farmers in its 75th anniversary year
- Competition created for farmers to build Weetabix branded art installations for photo opportunity
- Regional news coverage in press and on TV created national coverage showing Weetabix to be supporting British farmers with a return on investment of 40:1
Full Case Study
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