Consumer, Food and Drink PR - Sushi Matsuri
- Created "Sushi Matsuri" platform to promote consumption of sushi
- Tapped into media interest in health and cultural heritage of food
- Press launch with tasting and sushi master class attended by top food writers
- Created point of sale packs for distribution nationally to Japanese restaurants
- Media coverage achieved in national, regional, trade press and consumer magazines
- Co-ordinated retail promotions resulted in substantial sales uplifts.
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