Consumer, Food and Drink PR - Patak's
- Drawing on Patak's authentic credentials and family heritage to cement its position as the leading Indian food brand.
- Created campaign platforms to stimulate purchase and consumption and make Patak's synonymous with home-cooked Indian food, promoted through the positioning of Meena Pathak as the creative force and 'face' of the brand - and now passing that mantle on to her daughter, Anjali.
- Devised "Indian Summer" one of several successful promotional media themes to drive seasonal sales.
- Patak's is acknowledged as the only truly authentic Indian brand and consistently achieves a dominant share of voice in the media.
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