Consumer, Food and Drink PR - The Lake District Cheese Company
- Launched new branded cheese on behalf of The First Milk Cheese Company.
- Tapped in to consumer interest in provenance - campaign focused on proposition of Lake District Cheese made using Lake District milk and featured local dairy farmers as heroes.
- Campaign included the re-branding of the creamery, internal communication to motivate staff and a major event with Cumbrian opinion formers ahead of a regional media and sales blitz.
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