Consumer, Food and Drink PR - Bramley Apples Bi-Centenary
- Nexus used the bicentenary of the Bramley apple in 2009 to mount a year-long campaign promoting 'the king of cooking apples'.
- The campaign used the Bramley's 200 year heritage to reinforce its versatility and continued relevance in contemporary Britain.
- Celebrity chefs including Delia Smith, Antony Worrall Thompson, Phil Vickery, James Tanner and Master Chef's Greg Wallace shared their favourite Bramley recipes through a digital marketing campaign; the Bramley's role as an ingredient of fusion dishes was highlighted through the media and major events throughout the year generated high profile TV and radio exposure, including the installation of a commemorative stained glass window in Southwell Minster, the Bramley's birthplace.
- The final event was a stunning float in the Lord Mayor's Show in London , broadcast on BBC TV and watched by thousands.
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