Consumer, Food and Drink PR - Baxters
- Campaign to launch Baxters Deli Inspired range of soups and re-establish food credentials.
- Held 'Deli Inspired' lunch for A-list food journalists, hosted by Audrey Baxter.
- Added personality by focusing on the role of individuals in the soup development – Baxters' 'TasteHunters'.
- With no TV advertising, seen as one of Baxters’ most successful ever product launches.
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