B2B & Trade PR - Cadbury Trebor Bassett
- Grocery trade campaign to support the Cadbury Trebor Bassett portfolio of products.
- Nexus team ‘embedded’ with CTB – attending sales conferences, NPD briefings.
- Produced confectionery market report to reinforce category leadership position.
- Focus on innovation, sector growth and retailer profitability resulted in dominant share of voice within trade press.
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