B2B & Trade PR - British Egg Products Association - BEPA
Objectives:
- Using the core values of the British Lion mark, which Nexus helped establish, work with the British Egg Products Association to make this as ubiquitous in the processed market.
Programme:
- Multi-faceted marketing campaign to protect the British egg products market against imports.
Results:
- One-to-one meetings, direct mail, PR and advertising have led to several key companies including Pork Farms, McDonalds, Hilton Hotels, 3663, Ginsters, Brakes and Tryton Foods committing themselves to the Lion.
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