B2B & Trade PR - Ab Vista
Objectives:
- The brief was to generate coverage in the EU and globally to support product initiatives and company developments.
Programme:
- Nexus was appointed in November 2008 to raise awareness of relatively new company, using the company’s technical and personnel expertise as the core strategy to generate coverage.
- As AB Vista’s first PR company, Nexus helped them to identify what makes news and deliver coverage in core trade media.
Results:
- Nexus generated more than 50 articles on AB Vista and achieved 60% of the client’s annual target within the first two months of the campaign.
Back
|
|
Case Studies
|
