The story and task
Identify issues around vitamin and mineral supplements before they reach the media and public domain and stop 80% of issues spotted from being published by the media.
Created The Health Supplements Information Service backed by team of academic experts, insiders, GPs and nutritionists. Service includes pre-alert tool-kit; 24/7 news wire service; expert panel; published academic research papers; and working closely with our established connections in the right places.
Stopped 90% of issues in 2011; published 4 academic papers reaching 20,000 HCPs; 100+ positive interviews on vitamins and minerals with a media reach of 381 million including 17 national newspaper articles.