The story and task
A challenge to 'lift the limits' around egg consumption, and work with the changing views around cholesterol, promoting eggs as a true superfood through expert health world educators
An expert focus. A ‘media medics’ dinner to brief the TV health and nutrition gatekeepers on latest thinking; sponsored scientific studies into eggs and satiety; direct targeting of Healthcare professionals through surgeries, CPD training modules and key exhibition attendance; a Health writers briefing at Royal Society of Medicine chaired by Dr Hilary Jones and supported by further credible health and nutrition speakers
Significant national media coverage. More people buying more eggs, and with more eggs in more recipes and more recommended diet plans.
During our long term relationship with Lion eggs, we have helped transform people's understanding of the number of eggs that they can consume per week, moving from a general belief in a limit of 3 a week toan understanding of 6 a week or more being good for you.