The story and task
A need for media education targeting mainstream and sports platform titles, aimed at readers 20yrs-60yrs (men and women), to drive understanding of the hot and cold variants.
Media savvy physios and champion athlete hopefuls as spokespeople and storytellers with a focus on thermotherapy and cold analgesia differences across media events, case studies and discussion stories.
Scientific guides, brand and usage credibility. 100 + media interviews and the resulting coverage...