The Deep range

Differentiating a range

The story and task
A need for media education targeting mainstream and sports platform titles, aimed at readers 20yrs-60yrs (men and women), to drive understanding of the hot and cold variants.

The approach
Media savvy physios and champion athlete  hopefuls as spokespeople and storytellers with a focus on thermotherapy and cold analgesia differences  across media events, case studies and discussion stories.

The impact
Scientific guides, brand and usage credibility. 100 + media interviews and the resulting coverage...