Healthcare

Pushing the boundaries in a changing regulatory landscape

Our Healthcare connections that count lie in the over the counter medicines and medical device arenas, through pharmacy, grocery and broader retailer environments.

From underpinning campaigns with GPs, pharmacy staff and specialist healthcare professional providers, to working with our close relationships in the TV medic community, we know how to use our connections to deliver real business value, broad communications consultancy, and coverage that matters.

This is long term stewardship of brands and products through their changing life from prescription only to over the counter, from a science brand to a consumer brand, and from expert recommendation to social media led recommendation.

We are good at explaining and placing things in a space that can be clearly understood, and at harnessing expert opinions and deflecting potential criticisms -  all within the new regulatory landscape.

Our work encompasses storytelling, stakeholder engagement, expert panel construction and management, brand workshops and in effect, healthcare management consultancy.Our connections that count  are also good at simply driving  bottom lines sales.

To read more about our healthcare outlook, click here to read the essay by Director Nicky Smith from the PR Week 2012 Healthcare Supplement