DairyCo

Building 'brand' dairyfarming

The story and task
Representing the not-for-profit Dairy farming organisation funded by a dairy farmer levy, to enhance the industry's ability to respond effectively to criticisms on animal welfare and environmental issues.

The approach
Illustrating how dairy farmers provide the best care for their cows, use best in class technology, successfully contribute to the UK economy and manage environmental impact, through our creation of a bespoke website www.thisisdairyfarming.co.uk and positive attitude changing media relations

The impact
From Mootunes, Cow Bling and Cow Whisperer stories to spokesperson placement and careers angles, and proactive farm open days balanced with ongoing issues monitoring, we have  helped build the image of ‘brand dairy farming’ amongst a broad range of stakeholders.