Corporate PR and CSR from Nexus
Our expertise in this area relates to communications about the identity, reputation and positioning of a company or organisation rather than about its brands or products.
The target audience, in this case, is often referred to as stakeholders and can include any employees or external target groups and individuals. Any action from a business or industry may have far-reaching effects on a variety or 'stakeholders' and public relations to manage necessary communications is needed. For example, an internal communications programme may be required to install or commission new working practices and generate buy-in from the staff.
Business practices also have an impact on customers and suppliers to the company and need to be presented to them as a benefit. Changing a management structure, introducing an environmental policy or the introduction of new government regulations may impose new working practices, which will need public relations. Waste disposal, carbon foot printing or new health & safety measures may require a Corporate Social Responsibility (CSR) programme to justify the investment in conforming to such regulations and, as a result, enhancing corporate reputation.
It is increasingly important to take CSR seriously and it should reach all audiences including employees, local MPs and councils, regional development boards, local and central government and media. Companies and industries may also require lobbying to respond to conditions imposed on them and will need to be presented in the right way to Parliament and regulators to gain voice. In addition, it is also often necessary to communicate this response to the public via the media.
Corporate PR and CSR Case Studies
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First Milk |
| Strategic communication planning for the UK's largest and most ambitious farmer owned dairy business... |
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Centaur |
| Campaign to position farmer-owned business, Centaur Grain as a thought leader within the cereals industry... |
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AB Agri |
| Enhancing and managing the reputation of AB Agri, the agribusiness division of Associated British Foods and an international leader in the field of animal nutrition... |
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Weetabix |
| The Weetabix Food Company and Nexus developed an environmental policy to position the company as a responsible food production organisation... |
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Timber Trade Federation |
| Assist TTF to grow the use of Wood in buildings and their influence as the primary timber trade body... |
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