From product recalls, to blackmail, death and injury, factory closures, health claims coming under scrutiny, the threat of new legislation and ongoing diet and nutrition debates, we are experienced partners in working through the challenges with you. We plan, protect, defend and handle live short term or long term crisis and issues scenarios.
The connections that count value comes from experts in the right places who provide the right early warning systems; experts on call who have the credibility to appear across broadcast media on our behalf within hours of being briefed; and media contacts who know and trust our teams enough to listen to a balanced argument.
We have developed an online platform/dashboard - CORE - which brings together all the essential functions and players in the event of a crisis – even to the extent that we can check if someone has signed in to the crisis team. Coupled with in-built teleconferencing facilities, sms alerts, real time relevant social media feeds and collaboration software to ensure the right materials are in play, even a global crisis suddenly becomes much more controllable.
But as with all crises the secret is not in the handling, but in the pre-preparation. 'Keep calm and carry on planning' has to be the mantra.
Our specialist crisis arm, CORE Management, and deatils of the online dashboard tool can be found at www.core-management.co.uk
Listening in to the wider conversation is critical to help make the right decisions as to what to say to who and when. Not just in PR and communications output, but in terms of expert input. Nexus has a strong track record of working with best in class industry experts - partly as external storytellers for our clients , but critically too as real ongoing strategic advisors.
Our expert panel model has provided long term insight and benefits to clients such as the meat industry, egg industry, tea industry, heart health bodies and a host of healthcare brands where depth of credibility is increasingly essential.
The always bepsoke approach has proved hugely valuable for message delivery, for brand development and for a rapid issues response service.