Influencing the right audiences to share the content and messages we shape, and create a deeper bank of real advocates and connections for you, is ever more critical.
As our latest Nexus research, 'Shopping Centred', highlights the influence of family and friends as advisors on buying decisions is paramount.
Which places PR's role as influencer in a central role to build trust, drive loyalty and create belief before, during and after a customer buys or tries a product. By sharing useful and generous information around the product, good conversation will flow....
PR is about much more than awareness: it’s about shaping opinion and informing customer decisions. And if you don't know what people are saying, thinking or sharing, then the risk is in talking at them, rather than to them.
Which is why we aim for reactions and outcomes in our work rather than just outputs.